The Project also partnered with the State Department to bring the Basics book and program to Liberia and Bangladesh and plans to expand the program to Nigeria. With a beautiful, culturally appropriate, research-based low-literacy pregnancy guide, supportive curriculum and training for health care professionals and staff in clinics, the WTE Project’s groundbreaking Baby Basics - available in English, Spanish and Chinese - has been distributed expectant at-risk moms-to-be and babies. Heidi’s passionate commitment to the health and wellbeing of moms and babies led to the creation of the What to Expect Project, a nonprofit organization dedicated to helping moms in need have healthy pregnancies, safe deliveries and healthy babies. The film, a comedy that stars Cameron Diaz, Jennifer Lopez, Chris Rock, Rodrigo Santoro, Matthew Morrison and Elizabeth Banks, features five couples whose intertwining lives are turned upside down by impending parenthood. In 2012, Heidi’s iconic book became a feature film and she acted as executive producer. The app offers personalized weekly content and videos by Heidi, and she also connects daily with her WTE family through Facebook, Instagram and Twitter where she personally answers questions. is home to an active and engaged community of more than 20 million moms, with an average of 800,000 new posts each month, a new post every two seconds and the average user visiting 14 times a month.
pregnancies and features the number-one rated pregnancy app in the App Store. In 2005, Heidi expanded the What to Expect (WTE) brand online with, which currently registers over 60 percent of U.S. Heidi’s What to Expect Kids’ books include What to Expect When Mommy’s Having a Baby and What to Expect When the New Baby Comes Home. The What to Expect books have sold more than 42 million copies and are published in 38 countries and in 44 languages. Other titles in the series include What to Expect the First Year, Eating Well When You’re Expecting, What to Expect Before You’re Expecting (a preconception guide) and What to Expect the Second Year, the must-have guide for parents of toddlers. USA Today has named it one of the most influential books in a quarter century - also reporting that it is read by 93 percent of women who read a pregnancy book.
Now in its fifth edition, the book hit a publishing milestone in June 2015 when it became the longest-running title of all time on The New York Times bestseller list, a record it still holds. Dubbed the “pregnancy bible,” What to Expect When You’re Expecting has more than 22 million copies in print.
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